Title:  Manager, Advertising

JOB SUMMARY

The Advertising Manager is responsible for developing and executing advertising strategies, campaigns, and initiatives that support the business objectives of del Lago Resort & Casino. This role oversees all aspects of advertising operations, including campaign planning, media strategy and placement, budget management, project execution, creative development, and performance measurement.

The Advertising Manager ensures consistent brand positioning and messaging across all marketing channels while leveraging data and analytics to evaluate campaign effectiveness and return on investment. This position maintains awareness of industry trends, competitive activity, and emerging advertising opportunities to recommend innovative strategies that drive visitation, revenue, and guest engagement.

The Advertising Manager provides leadership and direction to the Advertising team, ensuring departmental goals, project timelines, and budget expectations are achieved while fostering a collaborative and high-performing work environment.

Pay Range: $80,000-$90,000 annually. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage the day-to-day operations of the Advertising Department, including project management, budgeting, scheduling, team development, media planning, copy oversight, and creative direction.
• Develop and execute integrated advertising campaigns across traditional, digital, social, direct mail, on-property, and emerging media channels.
• Serve as the primary liaison between property departments, advertising agencies, media partners, vendors, and internal creative resources to ensure timely and effective execution of marketing initiatives.
• Lead media planning, placement, negotiation, and optimization efforts to maximize return on advertising investment.
• Establish and maintain productive relationships with media partners, vendors, agencies, and community organizations.
• Negotiate vendor agreements and media contracts to secure favorable pricing and value.
• Manage departmental budgets, purchase orders, invoices, and campaign expenditures to ensure adherence to approved financial plans.
• Oversee the development and execution of direct mail campaigns, on-property signage, digital advertising, website content, mobile app communications, and social media initiatives.
• Provide leadership and guidance to the Advertising team, including Graphic Designers, Marketing Specialists, and Community Relations personnel.
• Support property promotions, special events, community initiatives, and entertainment programming as needed, both on and off property.
• Collaborate with Marketing leadership to develop and implement approved gaming promotions, tournaments, and special events.
• Ensure accurate and timely communication of marketing initiatives to both internal and external stakeholders.
• Maintain oversight of all marketing collateral and signage to ensure materials are current, accurate, and consistent across both digital and printed platforms.
• Protect and uphold del Lago Resort & Casino brand standards, ensuring all advertising and promotional materials accurately reflect the property’s positioning and messaging.
• Review and approve advertising copy across all channels, including radio, television, direct mail, outdoor advertising, digital marketing, social media, websites, and mobile applications.
• Ensure clear communication regarding project timelines, priorities, and creative expectations across all stakeholders.
• Establish departmental goals and performance standards while coaching and developing team members to support professional growth and operational excellence.
• Monitor industry trends, competitive activity, and emerging technologies to identify opportunities for innovation and continuous improvement.
• Perform other duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Must be at least 21 years of age.
• Demonstrated knowledge of the advertising process, including strategy development, creative production, media planning, media buying, campaign execution, and performance measurement.
• Experience with digital marketing platforms, website management, mobile applications, social media marketing, and HTML principles preferred.
• Strong understanding of media negotiation strategies, audience targeting, and marketing analytics.
• Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent organizational, communication, presentation, and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make informed business recommendations.
• Proficiency in Microsoft Office applications and marketing-related software platforms.
• Must be able to obtain and maintain a New York State Gaming License.

EDUCATION AND EXPERIENCE

• Bachelor’s degree from an accredited college or university in Marketing, Advertising, Communications, Business Administration, or a related field required. Relevant experience may be considered in lieu of education.
• Minimum of four (4) years of progressive experience in advertising, casino marketing, hospitality marketing, or a related field required.
• Minimum of two (2) years of leadership or management experience required.
• Experience within the gaming and/or hospitality industry strongly preferred.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• Ability to sit, stand, walk, climb stairs, and move throughout the property for extended periods.
• Ability to access all areas of the property as required.
• Ability to lift and/or move up to 50 pounds with or without reasonable accommodation.
• Manual dexterity sufficient to operate computers and standard office equipment.
• Ability to read, write, and effectively communicate in English.
• Requires normal or corrected vision, including the ability to distinguish colors, letters, numbers, and symbols.
• Ability to bend, stoop, kneel, crouch, and reach as necessary to perform job duties.

Must have the ability to:

• Communicate effectively with guests, team members, vendors, and all levels of management.
• Thrive in a fast-paced, dynamic environment while maintaining attention to detail.
• Adapt to changing priorities and business needs.
• Work flexible schedules, including evenings, weekends, holidays, and special events as business demands require.
• Alternate between extended periods of sitting and standing throughout the workday.
• Travel locally to attend community events, vendor meetings, and industry functions as needed.