Title:  Senior Manager, Marketing Operations

JOB SUMMARY

The Senior Marketing Manager, Shared Services is responsible for leading marketing execution and shared services support for Owensboro Racing & Gaming and Ellis Park Racing & Gaming. This role translates enterprise and property marketing strategies into cohesive, high-impact execution across both properties while ensuring brand consistency, operational efficiency, and financial discipline.

Reporting to the Senior Director of Marketing, this position provides direct leadership to property-level marketing leaders and coordinators and serves as a key connector between shared services, external agencies, and internal stakeholders. The Senior Marketing Manager plays a critical role in aligning advertising, promotions, and creative execution to drive visitation, engagement, revenue growth, and a consistent guest experience across both properties.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Execute integrated marketing plans supporting gaming, racing, promotions, entertainment, and community initiatives across both properties.

Translate strategic direction from the Senior Director of Marketing into actionable plans for property teams.

Ensure consistent brand standards, messaging, and creative execution across Owensboro Racing & Gaming and Ellis Park Racing & Gaming.

Oversee development, production, and deployment of marketing collateral and advertising assets.

Manage relationships with external advertising agencies, media partners, and vendors.

Coordinate media planning in alignment with approved budgets and timelines.

Review and route advertising materials for required approvals prior to release.

Monitor campaign performance and recommend optimization strategies.

Provide leadership and direction to Promotions Coordinators to ensure promotional calendars are executed accurately, on time, and in compliance with regulatory standards.

Partner with property leaders to align marketing execution with operational priorities and guest experience.

Support live racing marketing initiatives at Ellis Park in collaboration with Racing Operations.

Support development and management of marketing budgets across both properties, including monitoring expenses, analyzing variances, and ensuring efficient use of resources.

Evaluate campaign ROI and performance metrics to inform future planning.

Lead, coach, and develop marketing leaders and coordinators across both properties.

Establish clear priorities, expectations, and accountability for shared services and property teams.

Foster collaboration, cross-property alignment, and a service-oriented culture.

Serve as a role model for professionalism, adaptability, and operational excellence.

Act as a key liaison between property marketing teams, shared services, and internal departments.

Ensure compliance with regulatory requirements, company policies, and brand standards.

Maintain working knowledge of gaming and racing regulations impacting marketing and promotions.

Perform other duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Strong leadership and decision-making abilities.

• Excellent interpersonal, oral, and written communication skills with the ability to communicate effectively across all levels of the organization.

• Ability to manage multiple tasks concurrently in a fast-paced, changing environment.

• Highly developed analytical skills with the ability to evaluate data and campaign performance.

• Creative problem-solving skills with the ability to analyze operations and identify improvement opportunities.

• Ability to build and maintain effective working relationships with internal and external stakeholders.

• Strong organizational skills with attention to detail and accountability for outcomes.

• Ability to lead, coach, and develop team members while fostering collaboration and alignment.

• Ability to work independently and as part of a cross-functional team.

• Flexibility to work varied schedules, including weekends, holidays, and nights as needed.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in marketing or a similar discipline.

• 5+ years of progressive marketing experience, preferably within gaming, racing, hospitality, or entertainment.

• Prior experience leading teams or managing marketing operations across multiple locations preferred.

• Must be able to obtain and maintain a valid gaming license as required by the Kentucky Horse Racing & Gaming Commission.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• Must be able to sit or stand for extended periods.

• Frequent use of hands to finger, handle, or feel objects, tools, or controls.

• Ability to walk, reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl.

• Ability to talk and hear in order to communicate effectively.

• May be required to lift, push, or pull up to 25 lbs.

• Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Work environment may involve moderate to loud noise levels.

• Requires circulation throughout assigned areas, including smoking areas, while observing operations and equipment.

• Exposure to a dynamic gaming and racing environment with active guest and machine activity.