Title:  Marketing Specialist-Ex

JOB SUMMARY

SUMMARY

Oak Grove Racing, Gaming & Hotel (the “Property”) is a newer facility in a high traffic area in the heart of Oak Grove, Kentucky, and across the street from a large Army post, Ft. Campbell.  The Property is 10 miles from Clarksville, TN and less than 60 miles northwest of downtown Nashville, TN.

FUNCTION

The Marketing Specialists report to the Marketing Supervisor and are responsible for a variety of marketing operations, including but not limited to advertising, direct mail print production, email marketing, social media marketing, promotions, special events, entertainment and other duties as assigned.

#oakgrove

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Execute email marketing campaign strategy to support promotions, events, new games, and special offers.
• Evaluate and optimize the effectiveness of all email-marketing messages.
• Develop relevant, unique, and engaging content for our social media efforts.
• Monitor all social channels for guest feedback and respond as needed.
• Foster dialogue on our social platforms to create interactive relationships with our guests.
• Work with our advertising agency to measure the effectiveness of our social efforts.
• Bi-lingual copy writing and proof reading for promotional materials, email campaigns, and website content.
• Coordinate and traffic marketing projects with the internal design team and advertising agency.
• Proof accuracy for all communication materials prepared internally or by our agencies.
• Other duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Execute email marketing campaign strategy to support promotions, events, new games, and special offers.
• Evaluate and optimize the effectiveness of all email-marketing messages.
• Develop relevant, unique, and engaging content for our social media efforts.
• Monitor all social channels for guest feedback and respond as needed.
• Foster dialogue on our social platforms to create interactive relationships with our guests.
• Work with our advertising agency to measure the effectiveness of our social efforts.
• Bi-lingual copy writing and proof reading for promotional materials, email campaigns, and website content.
• Coordinate and traffic marketing projects with the internal design team and advertising agency.
• Proof for accuracy all communication materials prepared internally or by our agencies.
• Assist the Marketing Manager in the planning, coordination and execution of special events, promotions, VIP programs, gift giveaways, tournaments and more as assigned.
• Plan, book and oversee the execution of all entertainment in coordination with the Marketing Manager.
• Assist with gaming events and promotions as needed.
• Other duties as assigned.

EDUCATION AND EXPERIENCE

EDUCATION, TRAINING, AND EXPERIENCE

• Bachelor’s degree in advertising, marketing, or similar, or two years of relevant experience is required.
• Strong computer skills with a fundamental knowledge of email marketing platforms is required.
• Able to obtain and maintain a valid Kentucky gaming/racing license

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.  The employee may also be required to lift, push, and pull up to 75lbs.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is subjected to circulate throughout the assigned areas, including the smoking area, actively observing players and functioning of machines.