Title:  Social Media Content Creator

JOB SUMMARY

Churchill Downs Racetrack, the iconic venue behind the Kentucky Derby, is seeking a creative and dynamic Social Media Content Creator to join our digital marketing team. This role is focused on developing engaging, platform-specific content for our social media properties, including Churchill Downs and the Kentucky Derby. The ideal candidate will be passionate about social media, with a strong understanding of various platforms' nuances. Additionally, they will have the ability to create compelling content that resonates with our diverse audiences, which includes both in front of and behind the camera.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Content Development:
•    Create, design, and produce engaging content tailored to various social media platforms, including but not limited to Instagram, Twitter, Facebook, TikTok, Pinterest, LinkedIn, YouTube, and other emerging platforms.
•    Ensure content aligns with brand strategies, focusing on user-first content that drives engagement and meets department goals.
•    Collaborate with the social media team to brainstorm and execute innovative ideas for content that enhances brand presence and fosters community engagement.

Platform Management:
•    Assist in the management and execution of social media campaigns across Churchill Downs and Kentucky Derby official channels.
•    Monitor and adapt content development to align with platform-specific trends and audience behaviors.
•    Stay updated on the latest social media trends, tools, and best practices, and apply this knowledge to improve content effectiveness.

Community Engagement:
•  Cultivate and manage community engagement across social media platforms, responding to comments, messages, and interactions in a timely and brand-appropriate manner.
•  Build relationships with followers, influencers, and brand advocates to enhance the community and drive positive interactions.

Performance Alalysis:
•    Track and analyze the performance of social media content using analytics tools, providing insights and recommendations to optimize future content.
•    Report on key metrics and KPIs to the social media team and management, helping to refine strategies and achieve department goals.

REQUIRED SKILLS AND ABILITIES

Qualifications:
• Undergraduate degree (preferably in social media or a related field).
• Demonstrate proficiency in creating content for TikTok, Instagram Reels, and other short-form content platforms.
• Photography/Videography experience, including shooting and editing content designed for social media platforms
• Knowledge and experience in Cap Cut and Adobe Creative Cloud.
• Graphic & motion design skills, including proficiency in Adobe Photoshop and After Effects a plus
• Exceptional attention to detail.
• Experience utilizing content management systems.
• Exhibit strong written and communication skills, tailored to the unique nuances of each social platform.
• Thrive in a dynamic, fast-paced environment and collaborate effectively within a team.
• A willingness to learn about emerging forms of digital & social media, industry trends, and best practices.
• Sports/equine industry digital and/or social media experience a plus
• Have experience with Meta Business Suite and X Media Studio a plus
• Ability to analyze social media data and trends to organize it into actionable insights.
• Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.
• Strong communication skills, with the ability to write, edit, and present content in a clear and compelling manner.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines.

Preferred Skills:
• Experience in expanding brand presence into emerging social media platforms.
• Knowledge of social media analytics tools and the ability to interpret data to inform content strategies.
• Familiarity with the equine, sports or entertainment industry is a plus.

EDUCATION AND EXPERIENCE

PHYSICAL REQUIREMENTS & WORKING CONDITIONS