Title:  Senior Director, Marketing

JOB SUMMARY

The Senior Director of Marketing is accountable for the successful operation of all Marketing, including but not limited to Player Development, Database Marketing, Sales and Partnerships, and Special Events and Promotions. Develops a consistent and cohesive marketing plan, strategies, and tactics.

ESSENTIAL DUTIES AND RESPONSIBILITIES

•  Oversee the hiring, training, development, and supervision of the Regional Marketing 
Department.
•  Plan and organize workloads and staff assignments, ensuring that each property's team is 
effectively trained, motivated, and evaluated to achieve optimal performance.
•  Establish department standards, guidelines, and objectives for both properties, ensuring 
alignment with overall company goals.
•  Develop, implement, and manage comprehensive annual marketing plans, budgets, goals, 
and
strategies for each property, ensuring they align with the overarching regional business 
objectives.
•  Collaborate with corporate and property leadership to design and execute effective 
marketing
management strategies, including the development of marketing calendars, marketing execution at 
each property, business development objectives, and VIP development.

•  Focus on strategies that yield maximum market revenue and shareholder value by 
leveraging
synergies between the two properties, identifying growth opportunities, and optimizing resource 
allocation.
•  Oversee the development and implementation of all offers, promotions and events for both 
properties, including free play offers, drawings, giveaways, parties, special events, outdoor 
events, tournaments, and more.
•  Coordinate with internal & external vendors to execute promotions and campaigns that meet the 
distinct needs of each property.
•  Ensure that promotions and events are designed to profitably drive traffic, increase customer 
engagement, and maximize revenue across both properties.
•  Leverage player development team who can engage with guests at both properties to build and 
maintain strong customer relationships, fostering loyalty through personalized interactions and 
feedback mechanisms.
•  Develop strategies to enhance customer satisfaction and retention, with a focus on increasing 
lifetime customer value.
•  Develop and execute cross-property sales strategies aimed at attracting group and tourism 
business customers, leveraging the unique offerings of both Derby City Gaming & Hotel and Derby 
City Gaming Downtown.

•  Maintain an in-depth understanding of market trends, legal regulations, and industry standards 
that impact both properties, ensuring all marketing initiatives are compliant and competitive.
•  Analyze the financial performance of marketing programs across both properties, reviewing 
departmental financial activity to manage expenses within budget and maximize ROI.
•  Continuously monitor and assess market conditions to identify opportunities for growth, adjust 
strategies, and ensure both properties are well-positioned to capitalize on market trends.
•  Create, review, and maintain records, reports, and other administrative documentation in a 
timely manner, ensuring compliance with organizational expectations and regulatory requirements.
•  Ensure that all administrative processes support the strategic goals of maximizing market share 
and revenue.
•  Facilitate communication and collaboration between marketing teams at both properties to ensure 
consistency in messaging, promotions, and overall brand strategy.
•  Leverage the strengths of each property to create complementary marketing initiatives that 
enhance the overall market presence of both properties
•  Perform other duties as assigned, adapting to the dynamic needs of both Derby City Gaming & 
Hotel and Derby City Gaming Downtown.

REQUIRED SKILLS AND ABILITIES

•  Management abilities demonstrated in managing the marketing department operational 
effectiveness.
•  Public relations and customer service skills.
•  Maintaining interpersonal professional working relationships among all personnel.
•  Oral and written communication skills.

•  Willingness to assume overall responsibility relative to the performance of marketing and the 
property.
•  Analytical skills demonstrated in setting goals, analyzing results adjusting and delivering 
measurable results
•  Valid Racing License

EDUCATION AND EXPERIENCE

•  At least 7 years of experience in the gaming industry with at least 3 years at a managerial or 
supervisory level in gaming Marketing or Player Development. (Preferred)
•  4-year degree, or equivalent work experience, in a related field required

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an Team Member 
to successfully perform the essential functions of this job. Reasonable accommodations may be made 
to enable individuals with disabilities to perform the essential functions. While performing the 
duties of this job, the Team Member is frequently required to sit or stand; walk; use hands to 
finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or 
balance; stoop, kneel, crouch, or crawl; and talk or hear. Reasonable accommodations may he made to 
enable individuals with disabilities to perform the essential functions. The noise level in the 
work environment is usually moderate to loud.
The Team Member is subjected to circulate throughout the assigned areas, including the smoking 
area,
actively observing players and functioning of machines.