Title: Seasonal Digital Marketing Associate
Louisville, KY, US, 40208
ABOUT CHURCHILL DOWNS INCORPORATED
Churchill Downs Incorporated (“CDI”) (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for more than 150 years, beginning with one of the most iconic and enduring events in sports and entertainment—the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI blends a rich legacy with a forward-looking approach to growth. Through the acquisition, development, and operation of live and historical racing entertainment venues, the expansion of online wagering services and other technology businesses, and the ownership and operation of regional casino gaming properties, CDI offers diverse career opportunities across the country. Our success is driven by dedicated team members who are passionate about delivering exceptional experiences, embracing innovation, and helping shape the future of entertainment.
JOB SUMMARY
Join the team behind the Greatest Two Minutes in Sports.
Churchill Downs Racetrack is seeking a motivated and detail-oriented Digital Marketing Seasonal Associate to support email marketing, website updates, and mobile app integrations throughout the lead-up to the Kentucky Derby, Derby Week, and the Spring Meet.
This is an exciting opportunity to gain hands-on digital experience while contributing to one of the world’s most iconic sporting and entertainment events.
Why You’ll Love Working Here
- Direct involvement in Kentucky Derby digital initiatives
- Exposure to enterprise marketing technologies
- Hands-on experience across email, web, mobile, and partnerships
- Opportunities to build real portfolio-ready work
Be part of the energy, excitement, and iconic tradition of Churchill Downs.
Work Schedule
- Feb–Mar: 20–30 hours/week
- April & Derby Week: Up to 40 hours/week
- Mid-May: 20–30 hours/week
Nights and weekends may be required during peak event periods. This role is on-site will require working out of the offices at Churchill Downs Racetrack in Louisville, Kentucky.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Email & CRM Support
- Assist with creating, editing, and testing email content in Salesforce Marketing Cloud.
- Support audience segmentation, content updates, and campaign preparation for the Kentucky Derby and Spring Race Meet communications.
Website & Digital Content Management
- Update and maintain web content on the Churchill Downs & Kentucky Derby WordPress site.
- Publish new pages, edit existing content, and ensure accuracy of event, ticketing, and racing information.
Mobile App & Partner Integrations
- Support digital and partnerships teams on new partner integrations within the Churchill Downs mobile app.
- Assist with content coordination and quality assurance for digital experiences (Storyteller integration pending budget approval).
Digital Project Coordination
- Collaborate with cross-functional teams to align digital assets and messaging.
- Participate in QA reviews for websites, emails, and app updates to ensure consistency and accuracy.
- Support recap reporting or performance summaries as needed.
REQUIRED SKILLS AND ABILITIES
- Strong writing, editing, and communication skills.
- Highly organized with strong attention to detail.
- Ability to thrive in a fast-paced environment, especially during Derby Week.
- Collaborative mindset and willingness to learn new tools and processes.
Preferred (not required):
- Experience with Salesforce Marketing Cloud, another CRM platform, or email builder tools.
- Familiarity with WordPress or another CMS.
CHURCHILL DOWNS INCORPORATED
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Nearest Major Market: Louisville
