Title:  Marketing Operations Manager

JOB SUMMARY

The Marketing Operations Manager drives efficiency, quality, and insight across the marketing organization. The role blends strategic thinking with hands-on execution to streamline workflows, manage the marketing tech stack (CRM, automation, analytics, attribution), and deliver actionable reporting. The duties listed below are essential job functions. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Campaign Operations: Own end-to-end setup, QA, launch, and tracking of multi-channel campaigns; ensure timelines and business goals are met.

• Technology & Tools: Administer and optimize CRM, marketing automation, analytics/attribution; coordinate integrations, data governance, and user enablement.

• Process Optimization: Design, document, and drive adoption of repeatable workflows (intake, approvals, QA, retrospectives) for speed, collaboration, and compliance.

• Data & Analytics: Define KPIs, build dashboards, and report on funnel health, ROI, and lifecycle metrics; translate findings into clear recommendations.

• Cross-Functional Alignment: Facilitate collaboration with Product, Compliance/Legal, and adjacent teams to ensure executional excellence and regulatory adherence.

• Quality Control: Maintain QA checklists for assets, data flows, tracking, and customer journeys; uphold brand standards and regulatory requirements.

• On-Site Collaboration: Lead/participate in in-person planning sessions, workshops, creative reviews, and launch “war-rooms”; conduct on-site QA for physical/printed materials; perform tasks requiring secure systems or facilities available only on company premises.

• Continuous Improvement: Identify bottlenecks and implement test-and-learn enhancements to processes, tooling, and measurement.

REQUIRED SKILLS AND ABILITIES

• Strong organization and project management; able to build structure in fast-moving environments.

• Technical fluency with CRM/marketing automation, analytics/BI, and attribution; able to troubleshoot data/tracking.

• Analytical storyteller—turns data into insights for technical and non-technical audiences.

• Process design/documentation; drives adoption across teams.

• Clear communication and influence skills; facilitates decisions and alignment.

• Detail-orientation for quality, brand consistency, and compliance.

• Adaptability—balances operational rigor with creative/product initiatives.

• Ability to perform the essential functions of the role, with or without reasonable accommodation

EDUCATION AND EXPERIENCE

• 2–3 years in marketing operations, CRM administration, growth marketing, or related field.

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or equivalent experience.

• Experience with marketing automation, CRM, analytics/BI, and basic attribution/tracking; related certifications a plus.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

• Work setting: In office, extended periods working at a computer; frequent participation in meetings.

• On-site presence: Regular in-office presence to perform in-person collaboration, and conduct QA of physical assets.

• Movement/handling: Ability to move about the office; occasional light lifting up to ~20 lbs (e.g., equipment, printed materials).

• Schedule: Standard business hours with occasional early/late periods for launches or big racing events.

• Travel: Minimal to occasional between company locations or vendor sites.