Title: Marketing Manager, Product Development
Louisville, KY, US, 40208
Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility . www.ChurchillDowns.com.
JOB SUMMARY
Seeking a candidate with experience in special event development and brand marketing to support the Churchill Downs® Racetrack marketing team in the conception, development, communication and analysis of events, promotions and new ticketed products to drive incremental attendance & venue profitability. This role offers the opportunity for ownership of marketing programs and to contribute to the overall Churchill Downs and Kentucky Derby marketing strategy.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead marketing efforts in the planning and execution of special event days (e.g. Derby Week events, Twilight Thursday, Downs After Dark, Family Adventure Day, etc.).
- Lead competitive event tracking & calendar planning
- Assist in the ideation & development of special event concepts and content as guided by consumer insights and marketplace trends
- Lead development, future vision & identification of marketable selling points for select projects
- Lead cross-functional team to develop assigned consumer experiences with a focus on consumer satisfaction, promotability & financial performance
- Continuously research sports, culinary & live entertainment market to identify opportunities for future special events and content partners
- Create, distribute & present internal briefing documents
- Oversee day-of special event execution including event programming/production when needed
- Manage the development of Derby Week lead up event/partnerships
- Support planning and execution of marketing contests and promotions
- Manage execution of all on site promotions
- Conduct post-event/promotion analyses to evaluate performance & provide guidance for future projects
- Lead planning and execution of the Churchill Downs Collegiate Brand Ambassador program
- Provide additional support for marketing team on other projects as needed
REQUIRED SKILLS AND ABILITIES
- 4+ years professional experience in special event development or brand marketing.
- Demonstrated passion for marketing and/or special event development
- Proven ability to collaborate with & lead a cross functional team
- Highly detail oriented, self-motivated, able to multi-task and work independently with above-average organizational skills.
- Excellent oral and written and communication skills
- Strong analytical skills & comfort with math and finance
- Creative problem solver
- Ability to manage multiple projects simultaneously
- Proficient in Microsoft Office
EDUCATION AND EXPERIENCE
Bachelor’s degree (B.A.) from four-year college or university in Marketing or a related field.
PHYSICAL REQUIREMENTS & WORKING CONDITIONS
WORKING CONDITIONS
This work is performed in an office setting within a Sports and Entertainment facility. Some areas of the facility may be noisy and subject to changing weather conditions. Weekend and evening work required during live racing meets.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to stand, walk, and reach with hands and arms. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee may lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Nearest Major Market: Louisville
