Title:  Marketing Analyst

JOB SUMMARY

Some of what you'll do in this role:   
• Customer Data Management:
          o Extract relevant customer data from various sources and consolidate it for marketing purposes.
          o Segment customer lists based on demographics, gaming behavior, and other relevant criteria.
• Campaign Planning and Strategy:
          o Collaborate with marketing team members to develop targeted campaign strategies.
          o Analyze past campaign and customer data to identify opportunities for optimization.
          o Assist in the development of marketing offers and promotions tailored to specific customer segments.
• Offer Creation and Implementation:
          o Utilize the casino's source system to create customized offers and incentives for targeted customer segments.
          o Work closely with the analytics team to ensure offers are data-driven and aligned with business objectives.
          o Coordinate with relevant departments to ensure seamless implementation of marketing offers across various channels.
• Email Marketing Deployment:
          o Design and execute email marketing campaigns using industry-standard tools and platforms.
          o Develop compelling email content, subject lines, and calls-to-action to drive customer engagement.
          o Monitor email deliverability, open rates, click-through rates, and other key performance metrics.
• Performance Tracking and Reporting:
          o Track and analyze the effectiveness of marketing campaigns in driving customer engagement and revenue.

REQUIRED SKILLS AND ABILITIES

What you need for this role:
• Ability to effectively gather and analyze data to leverage in process management.
• Ability to analyze and interpret department needs and results to solve complex problems.
• Excellent customer service, oral, and written communication skills.
• Availability to work when needed, including weekends, nights, and holidays.
• Bachelor’s degree in Marketing or related field required, or relevant work experience in database marketing and data analysis, with background in querying, utilizing multiple databases and business intelligence/reporting tools to manage data and reports.
• Proficiency in Excel and Access required; experience with SQL strongly preferred.
• Able to obtain and maintain a valid gaming license for each of the CDI HRM and/or casino gaming jurisdictions where we operate.