Title:  Director of Marketing

JOB SUMMARY

The Director of Marketing plays a key role in developing and executing marketing strategies for Derby City Gaming & Hotel and Derby City Downtown. This position focuses on campaign planning, creative development, marketing process management, and advertising. The Director collaborates with internal teams and external vendors to drive promotions, events, and advertising initiatives while managing budgets and ensuring timely execution of marketing projects.

ESSENTIAL DUTIES AND RESPONSIBILITIES

•  Campaign management:
o Assist in developing comprehensive marketing plans, including advertising, database marketing, 
promotions, and collateral.
o Implement and manage marketing campaigns, ensuring timely execution and stakeholder alignment.
o Develop and oversee omnichannel communication strategies across direct mail, email, social media, 
and advertising.
o Provide strategic guidance to CRM teams to optimize customer segmentation and engagement.
o Review and approve marketing job exposure, counts, and segmentation strategies.
•  Creative development:
o Lead the development of creative assets for advertising, direct mail, email, social media, and 
property collateral.
o Manage relationships with third-party vendors to execute creative projects.
o Oversee the development and maintenance of on-property signage and respond to operational 
marketing needs.
o Supervise graphic design efforts to ensure brand consistency.
•  Advertising, partnerships, and sponsorships:
o Develop and execute advertising strategies, including SEO, digital, traditional media, and 
out-of-home (OOH) advertising.
o Maintain advertising flowcharts and oversee media planning.
o Lead social media strategy and execution.
o Develop and coordinate public relations efforts.
o Oversee website content updates to align with marketing initiatives.
o Manage on-site filming and photography for promotional use.
o Lead partnership and sponsorship strategy, including contract negotiations.
•  Budget and vendor management:
o Track and manage the marketing budget, ensuring timely payments and financial accuracy in 
coordination with the finance team.
o Manage purchasing orders and invoices.
•  Assist in coordinating on-site events as needed.
•  Other duties as assigned.

REQUIRED SKILLS AND ABILITIES

•  Uphold company policies, ethics, and objectives with integrity.
•  Lead by example, fostering teamwork, motivation, and open communication.
•  Take ownership of departmental performance, managing deadlines and adapting to business 
needs.
•  Coach and develop team members to deliver exceptional service and guest engagement.
•  Maintain strong public relations and professional relationships with colleagues and 
guests.

•  Drive marketing innovation by proactively developing and executing new strategies.
•  Work a Tuesday – Saturday schedule.

EDUCATION AND EXPERIENCE

•  Minimum five years of experience in the gaming industry, with at least two years in a managerial 
or supervisory marketing or player development role preferred.
•  Proven ability to manage marketing processes, timelines, and deliverables effectively.
•  Ability to obtain a valid Racing License.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to 
successfully perform the
essential functions of this job. Reasonable accommodations may be made to enable individuals with 
disabilities to perform the essential functions. While performing the duties of this job, the 
employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel 
objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or 
crawl; and talk or hear. Reasonable accommodations may he made to enable individuals with 
disabilities to perform the essential functions. The noise level in the work environment is usually 
moderate to loud. The employee is subjected to circulate throughout
the assigned areas, including the smoking area, actively observing players and functioning of 
machines.