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Title:  Marketing Assistant - Seasonal

Requisition ID#:  1086
Location: 

Henderson, KY, US, 42420

Property:  Ellis Park Racing & Gaming
Pay Range: 

Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby, the longest continually held annual sporting event in the United States, since 1875. Located in Louisville, CDRT features a series of themed race days during Derby Week, including the Kentucky Oaks, and conducts Thoroughbred horse racing during three race meets in the Spring, September and Fall. CDRT is located on 175 acres and has a one-mile dirt track, a 7/8-mile turf track, a stabling area, and provides seating for approximately 60,000 guests. The stable area has barns sufficient to accommodate 1,400 horses and a 114-room dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility . www.ChurchillDowns.com.

JOB SUMMARY

The Marketing Assistant supports with on-going retail, gaming, racing and corporate marketing activities including marketing programs, special events, and campaigns aimed at promoting a consistent and positive image for Ellis Park.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Support the Marketing Manager in coordinating, planning, and developing special events, promotions entertainment and ongoing marketing programs. Contribute to overall work and direction of these events to achieve the goals and objectives of the department.
  • Maintain intimate knowledge of all aspects of Ellis operations, including Retail, Racing, and Gaming,
  • Work closely with other departments and coordinate activities in order to successfully develop and reward good customers.
  • Assist in the developing and distributing marketing calendar.
  • Ensures high quality and on-schedule production of creative, advertising, and collateral for marketing promotions and events of Corporation, Retail, and Gaming.
  • Provide accurate and effective verbal and written communication skills.
  • At all times maintain a courteous, positive, and professional working relationship with all Ellis personnel and the public (e.g., team members, clients and vendors) even when presented with unreasonable demands.
  • Count money, calculate figures, and amounts
  • Work under pressure; maintain regular, and punctual attendance including working odd and unusual hours, weekends and holidays.
  • Assist with gathering gaming market research of competitors.
  • Assist with development of all printed materials and media productions.
  • Assist with ongoing public relations activities such as helping to develop new ideas, writing and editing press releases, public service announcements, and other support materials. Copying and collating sending materials and follow–up, logging activities.
  • Communicate regularly with Marketing Manager about Marketing, Retail and Gaming Department issues.
  • Types reports, proofread, and produce publications/correspondence without errors and efficiently, and file documents.
  • Seek out information and make decisions confidently and accurately.
  • Ensure the proper security and issuance of prizes, cash, and complimentary promotional items.
  • Maintain up to date knowledge and strictly adhere to the Kentucky Horse Racing Commission rules and regulations, federal controls, and state controls as they relate to the Marketing Department.
  • At all times maintain a courteous, positive and professional working relationship with all Ellis personnel and the public (e.g., team members, clients and vendors) while exercising tact, courtesy and initiative in handling day-to-day operational issues.
  • Create and maintain a rich content social media calendar across three platforms. Monitor consumer engagement and maintain Ellis Park branding and values in all social communications.
  • Work under pressure; maintain regular and punctual attendance including working odd or unusual hours, holidays or weekends.
  • Maintain creativity, flexibility, and work under pressure.
  • Maintain strong organizational and communication skills, written and verbal, and time management and planning.
  • Make analytical and professional decisions confidently and accurately.

REQUIRED SKILLS AND ABILITIES

Computer Equipment, Software, Machinery:

 

  • Proficient in basic computer skills (e.g., Word, Excel, PowerPoint, Outlook).
  • Possesses excellent graphics and software abilities.
  • Other Marketing software

 

Essential Physical Requirements:

 

  • The job requires the ability to hear, sit, talk, repetitive use of hands and vision 51-100% of the time.
  • The job requires the ability to push/pull, carry, lift slide and transfer 1-25 lbs. 51-100% of the time.

 

Essential Mental Demands:

 

  • Requires the ability to solve problems, organize, plan, make decisions, interpret data, read and write 51-100% of the time.

 

Other Requirements:

  

  • Must provide/maintain a valid Indiana or Kentucky drivers’ license.
  • Ability to obtain and maintain a valid Kentucky gaming/racing license

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Work With Us

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

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Nearest Major Market: Evansville

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