Title:  Sales Coordinator

JOB SUMMARY

The Sales Coordinator supports the Sales team by assisting with the planning, coordination, and execution of group sales and special events. This position serves as a primary point of contact for clients throughout the sales process, helping to ensure exceptional customer service and successful event execution. The Sales Coordinator works collaboratively with internal departments to coordinate event logistics, prepare sales materials and contracts, maintain customer records, and support department initiatives. This role requires strong organizational skills, attention to detail, excellent communication, and the ability to manage multiple priorities in a fast-paced environment while contributing to the overall success of the Sales department.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Achieve highest contract ADR through driving short term and smaller high-end groups.
• Achieve company revenue goals by booking and executing logistically successful events.
• Conduct memorable and competitively unique tours.
• Attend BEO meetings and staff meetings.
• Develop an understanding of target customers and their individual needs
• Support strategic sales plans and initiatives to achieve departmental sales goals.
• Identify, establish rapport and maintain contact with sales prospects and contacts.
• Sell, plan, and coordinate, in conjunction with our event supervisor, the group experience for all customers.
• Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by the team
• Perform outbound calls and respond to inbound calls in a timely manner, as directed.
• Utilizes company CRM system to manage accounts, pipelines, productivity, and measurements.
• Develop and execute the preparation, issuance, and delivery of sales materials.
• Provide excellent customer service at all times.
• Identify and resolve client concerns.
• Accurately prepare ad hoc reports.
• Work closely with the Events team and other departments to ensure customer satisfaction
• Provide timely feedback to leadership regarding customer concerns
• Set up and manage information table(s) at trade shows or other events 
• Other duties as assigned.
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REQUIRED SKILLS AND ABILITIES

• Previous customer service, sales support, hospitality, or event coordination experience preferred. Experience in a sports, entertainment, or hospitality venue and group sales is a plus 
• Proficient in CRM software (Salesforce preferred), and ticketing systems (Ticketmaster preferred) , or the ability to quickly learn a new software.
• Creative and enthusiastic with excellent interpersonal and communication skills
• Available to work race days, evenings, weekends, holidays, and special events as business needs require.
• People oriented, able to multi-task, be organized, motivated and detail focused.
• Prior interaction with the public and/or working knowledge of the horse racing industry preferred.
• Proficiency in Microsoft 
• Suite and willing to learn additional software and technology as needed.
• Organizational and project management skills
• Ability to handle multiple assignments in a fast paced environment with tight deadlines.
• Interpersonal, communication, professionalism and diplomacy skills
• Ability to exercise sound business judgment with effective solutions
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EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field required, or an equivalent combination of education and relevant experience.
• One to two years of customer service, hospitality, sales support, event coordination, or administrative experience preferred.
• Experience in a sports, entertainment, hospitality, or event venue is a plus.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

•             Physical Demands: This position requires the ability to lift up to 10 pounds.

•             Work Environment: The incumbent primarily works in an office environment, however is expected to attend events.