Title:  Marketing Coordinator

JOB SUMMARY

The Marketing Coordinator at Marshall Yards Racing & Gaming plays a crucial role in enhancing the guest experience by developing and executing marketing strategies aimed at attracting and retaining VIP players. This position involves cultivating strong relationships with guests through personalized communication, organizing special events, and managing promotional campaigns across various channels. The coordinator will also oversee social media content, ensure accurate promotional materials, and collaborate with other departments to enhance guest satisfaction and drive revenue.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assist the property leaders in the coordination, and execution of special events, promotions, VIP programs, gift giveaways, tournaments, and more as assigned.  
• Cultivate and maintain relationships with VIP players through in-person interaction, events, personalized communications, follow-up calls, and targeted outreach.
• Manage guest requests and personally resolve issues promptly, ensuring complete guest satisfaction and follow-up.
• Award complimentary gifts, tickets, or services in accordance with gaming activity and program guidelines.
• Maintain a consistent presence on the gaming floor, engaging with returning guests and actively recruiting non-carded guests to join the Player Rewards program.

• Provide information and explain Players Club benefits, property amenities, & marketing programs to guests. 

• Provide after-hours assistance and promptly resolve guest issues as needed.
• Collaborate with other departments to address guest-related questions or concerns.
• Maintain accurate and thorough guest records, activity logs, and reports.
• Plan, book, and oversee the execution of all entertainment in coordination with event leadership.
• Coordinate with outside vendors and public-facing venues to enhance event sponsorships and meet the property’s operational needs.
• Represent the property at off-site functions to entertain or assist guests as needed.

• Actively monitor social media channels for guest feedback, respond as needed, and foster interactive dialogue to build strong relationships with our guests.

• Develop and distribute the "In the Know" marketing update flyers for property team members, ensuring they are informed about all marketing initiatives and upcoming events.
• Manage the installation of property signage, ensuring it is accurate, relevant, and free of spelling and grammatical errors.
• Adhere to regulatory, departmental, and company policies in an ethical manner and endorse business objectives, ethics, and values of the company and property.
• Develop good working relationships with all property leaders as well as marketing leaders at other CDI properties.
• Perform other duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Be available for on-call response, including nights, weekends, and holidays.
• Creative problem solving and resolution management
• Ability to excel in a fast-paced environment while maintaining the highest guest service standards.
• Demonstrates the company’s mission of providing excitement and delivering excellent guest service.
• Supports a work environment that fosters teamwork, integrity, respect, and accountability.
• Proven ability to manage VIP and premium player relationships effectively.
• Strong public relations, customer service, and interpersonal skills.
• Maintains confidentiality of guest information.
• Completes tasks on time and meets established deadlines.
• Adheres to all safety and responsible gaming policies.

EDUCATION AND EXPERIENCE

• One to two years of casino experience, preferably with a 4-year degree in a related field or equivalent work experience.
• Knowledge of Player Tracking Systems, Microsoft Products.
• Able to obtain and maintain a valid Kentucky gaming/racing license.

PHYSICAL REQUIREMENTS & WORKING CONDITIONS

The physical demands described here are representative of those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The employee may also be required to lift, push, and pull up to 75lbs.  Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is required to circulate throughout the assigned areas, including the smoking area, actively observing players and the functioning of machines.